On LinkedIn, not all views count the same way. Let’s look at how they differ and what sort of views really matter.

Post Views

Posts are the short (up to 1300 characters) status updates shown in the LinkedIn home feed.

 

LinkedIn counts a post view every time a post is presented in someone’s home feed. That means the content might not have been read – it was just shown.

 

If you’re thumb-scrolling through your feed at a million miles an hour, you’re adding a view to each of those posts even though you haven’t stopped to read them. Because of that, post views aren’t a great indicator of engagement from your audience.

 

Article Views

Articles are long-form pieces of writing (up to 100K characters) that are LinkedIn’s equivalent of blog posts.

 

Article views are counted only when someone clicks through to the article. This could be via a link in your profile or in a post, but also from links in emails, Google searches or even direct traffic.

Unlike post views, article views are the result of a conscious decision by the viewer. No one views a LinkedIn article by accident.

 

 

Video Views

Videos here means the movies/clips shared directly in LinkedIn posts. These are called native video posts. In contrast, external video posts contain links to third-party video sites such as YouTube and Vimeo.

 

The net result of both looks about the same – you see a post containing a video. But LinkedIn’s algorithm doesn’t like links to external content – so it’s much better to post native videos rather than external videos.

 

Native video views are counted after the content is played for 3 seconds.That means a quick thumb-scroll past a video isn’t going to count, but if you pause and give the content even brief attention, that will count.

 

These video views are a signal of attention and therefore could be seen as more valuable views than post views.